Wag and Juice: Helping dog-loving
company scale organic
CUSTOMER: Wag
JOINED JUICE: JUL 2025
TYPE OF BUSINESS: Consumer
WEBSITE: https://wagwalking.com
Growing a brand from zero social accounts to 24.
Wag! is one of the most recognized pet care platforms in the U.S., connecting millions of pet parents with on-demand services like dog walking, sitting, boarding, and training. But even with a strong brand and public-market presence, modern attention is brutal. Feeds move fast, discovery is fragmented, and relying on a single “main” account limits reach.
Wag’s marketing team needed a way to stay top-of-mind with pet owners every day, without ballooning headcount or burning budget on paid and influencers. That’s where Juice came in.
The outcome.
By automating content distribution across TikTok, Instagram, and YouTube, Juice helped Wag turn its existing content, brand moments, and pet-first storytelling into a distributed media system that runs continuously.
From New York to niche authority on TikTok
For a publicly listed company, brand safety and consistency matter. Juice was configured to operate within Wag’s tone, guidelines, and compliance requirements, while still moving fast enough to keep up with algorithmic feeds.
Instead of one account posting occasionally, Wag now runs a structured network that compounds reach, gathers performance data, and feeds insights back into creative strategy.
The result is not louder marketing. It’s more reliable distribution.
Visibility meets value, powering the dog economy
“Once the network was live, we stopped thinking in terms of posts and started thinking in terms of coverage. Wag was just showing up everywhere.”
And the numbers back it up:
Views: ~0/month → 1.3M+/month
Followers: Multiple new TikTok accounts crossed 1,000+ followers within weeks
Engagement: Likes, saves, and comments up 14x across active channels
Cost: Zero added headcount. System ran outside of Wag's internal workflows, powered by Juice automation
The result was simple and measurable: more discovery, more trust signals, and more pet owners entering the Wag ecosystem every day.
