Break out of the algorithm roulette. That’s why we founded Juice. The casino-like experience of growing our company organically on social media feeds had broken our faith in a system we so desperately relied upon to grow. We realised, through the endless maze that is “virality”, that the only way out was to rethink the entire playbook. One main social account isn’t enough anymore. Posting three times a week isn’t enough anymore, as algorithms shifted from follower-based, to content-based. The game has changed, and we had to change with it.
Social media algorithms are dangerously unpredictable - they decide what brands stand out in the noise, and who dies in the dark. The brands winning today don’t rely on guessing games or luck. They hedge themselves against irrelevance by increasing their surface area. They create relentlessly, post constantly, and test hundreds of content ideas simultaneously on multiple accounts every day - increasing their odds of going viral. And they do. High volume output is the new winning playbook, but most brands still haven't caught on. Juice was built to give brands a way out of the algorithm roulette, and stay competitive in the ruthless race for attention online.
We call it algorithmic marketing.
