BrightHarbor & Juice: Building visibility for those rebuilding lives
CUSTOMER: Brightharbor
JOINED JUICE: JUL 2025
TYPE OF BUSINESS: D2C
WEBSITE: https://brightharbor.com
Turning the BrightHarbor purpose into reach.
At Juice, we believe meaningful missions deserve meaningful reach. And when a company like BrightHarbor - dedicated to helping disaster survivors rebuild their homes and lives — pairs its purpose with automation and scale, the results go far beyond impressions and clicks.
Under the leadership of Joel Wish (CEO & Founder) and Megan Heng (VP of Socials, BrightHarbor’s team had a clear vision for brand storytelling and creative excellence. What they needed was scale - a way to reach audiences daily, across multiple platforms, without exhausting their internal team or relying on paid media.
The outcome.
By deploying fully managed social accounts across TikTok, Instagram, and YouTube, Juice transformed BrightHarbor’s content strategy into an always-on media operation. Each post - automatically generated, optimized, and distributed - strengthened BrightHarbor’s mission and engagement across targeted audience segments.
Building consistent visibility on the feeds, every day.
Juice’s system didn’t just replicate BrightHarbor’s content; it engineered new content, optimised for reach. Through smart posting, intelligent trend detection, and real-time performance learning, BrightHarbor’s social presence evolved from one channel to an entire network of owned accounts, each designed to maximize discoverability.
As Megan Heng explains,
“Juice gave us consistency. Our content is everywhere now - we’re reaching new audiences daily without adding workload or ad spend. It’s changed how we think about distribution entirely."
"The first time we saw a Juice content piece hit 100K views, we knew we were in a new era of marketing."
BrightHarbor’s results highlight a broader shift in how brands can scale in the age of algorithmic feeds. By blending human creativity with AI coordination, Juice replaces the traditional “post and hope” strategy with a systematic approach to visibility - one that compounds over time.
As Joel Wish, CEO puts it,
“We’ve gone from trying to ‘beat the algorithm’ to working with it. Juice turned distribution into something measurable, repeatable, and effortless.”
Together, BrightHarbor and Juice are redefining what it means to scale organically. By combining BrightHarbor’s strong recovery mission with Juice’s distribution system, the team has proven that visibility doesn’t have to depend on headcount, budgets, or luck - only on consistency and innovation.
